I had the chance to hear Simon Sinek at a Leadership Summit last year. He’s smart, articulate and calmingly entertaining. This book makes you think about “why” we do/make/create anything and how those people and companies with strong “Why’s” do so much better than those without. Example after example of stories of companies that flourish with strong “why’s” like Apple and those that did not like Tevo. To be successful in your company, personal business and gain employee loyalty requires a strong “why”. People buy and follow because “why” you do what you do. Excellent book. Click picture for Amazon link.